You have the most amazing idea for your logo. There will be gold glitter and stars jumping off the page. That sounds great, but does it represent your company? Are you sending the correct message to your consumers? Is the message you’re sending consistent across the board?
Before you run out and find the top rated graphic designer to make your logo dreams come true, keep these three things in mind.
1. Think of what your customers want when they patronize your business.
2. Think of your interpretation of what your business does for your clients.
3. Think of how you have made previous customers feel when they first encountered your product or service.
This is what you want to portray in your logo. You want loyal customers and first time customers to have a feel of your company not just a really pretty design. When someone sees your logo you want them to have a sense that they know what your company stands for.
Now that you have established what you want your logo to portray, find a graphic designer to work with. The most important thing is to find someone you can work with that understands your needs and wants. The relationship with your graphic designer should grow as your company matures. That way whenever you need work created for a particular marketing project you won’t have to explain your company vision, your designer will already have a sense of it. This will also save you time by not having so many revisions.
When it comes to designers you don’t have to use the top company in your city. Try college campus billboards for flyers for graphic designers or graphic design students. You can also bid out the job for a better price on websites like Upworks or Freelancer. Another option is to search logo design on Facebook which will give you a community of people to choose from.