For some the Christmas season ended December 31st. But for the car enthusiast, it spills over into January.
The biggest automotive show in North America, tagged the “North American International Auto Show”, is in full swing in the City of Detroit. The Show brings together leaders and active players in the automotive sector from all over the world.
The Auto Show itself started in 1907, but it became an international show in 1989. The Show continues to grow bigger and better every year. The two week long extravaganza begins with the display of the super high end cars worth over 11 million dollars. Following that, are three press days where nearly 5100 journalists from 60 countries around the world have the opportunity to view the Show and bring awareness to the public. This is then followed by the industry preview where over 40,000 executives, engineers, analyst, and designers come together for networking and benchmarking.
The highlight of the two weeks is the charity preview, which is the largest annual singular fundraiser in the world where over 5 million dollars is raised annually in one night to support children charities in the Detroit metro area.
The public show will commence on January 20th and end on January 28th. Once the Show is open to the public, over 800,000 people are expected to grace the doors of COBO center.
Max Muncey, the Public Relations Manager for the North American International Auto Show while talking to Wazobia Global Times Newspaper had this to say.
“The show aims at showcasing the entire global vehicle system ranging from suppliers, startups, government organizations, to auto makers with a view to creating awareness on the latest technologies in the automotive sector.”
So far the show has attracted multiple speakers including US Secretary of Transportation, Elaine L. Chao. The CEO of Blackberry, John Chen, spoke on the company’s development of automotive software.
You can log on to the official website of NAIAS for more information on show times and how to purchase tickets by clicking here.