Collaboration key to Producing World-Class African Films — Kunle Afolayan

Popular actor and filmmaker, Kunle Afolayan, has said it is important for African filmmakers to collaborate with relevant stakeholders in the global film industry in order to produce word-class films.

Afolayan maintained that his partnership with camera manufacturing company, Canon, had enhanced his creative freedom. He said, “When I first saw the Canon EOS C500 Mark II camera in 2019, I was amazed at its capabilities. Normally, it’s not in a director’s place to tell a director of photography what kit to use but I always wanted to shoot in 4K full-frame and I knew that the camera would make it to the Netflix approved list, which was vital for my production. Thankfully, Jonathan Kovel, the DOP working on my new film, ‘Citation’ loved the camera and we were able to shoot the movie with it. That gave us another level of authenticity and creative freedom.”

In a similar vein, veteran Algerian director, Merzak Allouache, noted that the camera was helpful to him while working on his new production, ‘Une Famille’.

The Sales and Marketing Director at Canon Central and North Africa, Amine Djouhara, also announced that as part of efforts to better equip African filmmakers, a series of webinars would be held to educate them on new trends in the film industry. He said, “Now more than ever, we must come together to ensure that the global standstill does not set us back in our careers. During these challenging times, these webinars will offer a virtual developmental tool to maintain the evolution of critical skills for continued and sustainable growth of the film industry.”


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